Steering the UX of an entry-level EV
Owning the in-car experience of Volkswagen ID. EVERY1 — from ~300 user needs to a customer-satisfaction KPI the whole programme can track.
- Role
- UX Project Lead
- Methods
- UX strategyRequirementsPersonas & journeysKPI designPython tooling
Image: Volkswagen AG✦ Confidential project — shown in abstract form. Work samples available on request under NDA.
Context
Context
A next-generation entry-level electric vehicle needs one coherent in-car experience across many engineering teams, suppliers and decision levels.
Process
Process
User needs
Manage a portfolio of ~300 user needs across 3 user journeys and 3 personas, plus a steady stream of innovation topics from concept to in-vehicle realisation.
Alignment
Lead a core team of cross-functional experts on UX topics and align engineering, electrics/electronics and business units up to top-management steering committees.
Measuring UX
Designed the process and calculation model for an end-to-end customer-satisfaction KPI and built Python tooling that live-tracks it alongside all user needs.
Outcome
Outcome
Details and work samples are confidential and available on request.